Adidas SpringBlade

Check out the latest running shoe that adidas just unveiled.

Known as the SpringBlade, this will be the first running shoe with individually tuned blades engineered to help propel runners forward.

Unlike standard EVA midsoles, which offer energy return in a vertical direction, SpringBlade features 16 forward angled blades made out of a high-tech polymer. These highly elastic blades adjust to any environment, as well as, compress and release energy that makes it feel like you have springs under your feet.

“SpringBlade’s progressive look and blade technology are radically different than any running shoe ever created,” said James Carnes, global creative director of performance at adidas. “At the same time, adidas’ goal is to create a beautiful performance shoe designed to be simple and intuitive.”

Carnes continued, “Every aspect of SpringBlade is engineered to reflect extensive athlete insights to help make them better. For design inspiration, we drew upon everyday objects that deliver explosive energy return – everything from springboards to pole vaults and motorcycle suspensions.”

Each blade is precisely tuned in geometry, thickness, and position for each phase of a runner’s stride to provide support and a full range of movement. Additionally, SpringBlade’s flexible construction was designed to hug the top of a runner’s foot, locking it in to harness the energy returned from the springs on the outsole.

“adidas is continuing to develop new innovations based on what athletes not only need but demand,” said Mikal Peveto, director of running at adidas America.

Peveto continued, “Six years in the making, Springblade provides one of the highest energy returns in the industry.”

The adidas Innovation Team (aIT) tested hundreds of materials to ensure each spring produced maximum energy efficiency with every step and conducted rigorous ballistics tests to maintain long-lasting durability. For top performance in all environments, SpringBlade is seven times more temperature resistant than shoes with adidas’ standard EVA cushioning.

For more information, visit www.adidas.com/running, www.facebook.com/adidasrunning or follow us on #Springblade and @adidasUS.

SpringBlade will be available for $180 on August 1 at adidas.com and nationwide retailors Finish Line, Foot Locker, Dick’s Sporting Goods, Eastbay and select running specialty stores. Source: http://www.sojones.com

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